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281.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 HAI.

282.
Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter and James H. Donnelly, Jr. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Homewood, IL : Irwin, c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PET, ...

283.
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Robert P. Bush and David J. Ortinau. by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 HAI.

284.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...

285.
Management of a sales force / Rosann L. Spiro, Gregory A. Rich, William J. Stanton. by
Edition: 12th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 DAL.

286.
Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by Series: The Irwin series in marketing
Material type: Text Text
Publication details: Homewood, IL ; Boston, MA : Irwin, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 DIL.

287.
Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch by
Edition: 7th ed.
Material type: Text Text
Publication details: India : Irwin, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 BOY.

288.
International marketing / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 13th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (7)Location, call number: 658.84 CAT, ...

289.
Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch by
Edition: 6th ed.
Material type: Text Text
Publication details: India : Irwin, c1988
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 BOY.

290.
Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch by
Edition: 7th ed.
Material type: Text Text
Publication details: Homewood ill : Richard D. Irwin, inc., 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 BOY.

291.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 CRA.

292.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 JOH.

293.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 LEH, ...

294.
Wholesaling management : text and cases / Richard M. Hill by
Material type: Text Text
Publication details: Homewood, Ill. : R. D. Irwin, 1963
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 HIL.

295.
Sales force management : planning, implementation, and control / Gilbert A. Churchill, Neil M. Ford and Orville C. Walker by Series: The Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: Homewood, Ill. : R.D. Irwin, 1985
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8101 CHU.

296.
Applications in basic marketing / E. Jerome McCarthy and William D. Perreault by
Material type: Text Text
Publication details: Boston : Irwin , c1990
Availability: No items available.

297.
Applications in basic marketing / E. Jerome McCarthy and William D. Perreault by
Material type: Text Text
Publication details: Boston : Irwin , c1990
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 McC.

298.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by
Edition: 2002-2004 edition
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...

299.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy. by
Edition: 11th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2008
Online resources:
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

300.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 ZEI, ...

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