Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch

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Material type: Text

TextPublication details: Homewood ill : Richard D. Irwin, inc., 2002.Edition: 7th edDescription: xv, 815 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.83 BOY (Browse shelf(Opens below))	1	Available		0048275

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Includes index.

eng.

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