Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter and James H. Donnelly, Jr.

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Material type: Text

TextPublication details: Homewood, IL : Irwin, c1992.Edition: 3rd edDescription: xvi, 943 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 PET (Browse shelf(Opens below))	1	Available		0042678
Book	Mzumbe University Main Campus Library	658.8 PET (Browse shelf(Opens below))	2	Available		0042679

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Includes bibliographical references (p. 922-932) and indexes.

eng

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