Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 11th edDescription: xxxvi, 660, [37] p. : col. ill. ; 28 cm.+e 1 CD-ROM (4 3/4 in.)ISBN:

9780073404714 (alk. paper)
0073404713 (alk. paper)

Subject(s):

Marketing

DDC classification:

658.8 PER

Online resources:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 PER (Browse shelf(Opens below))	1	Available		0079038

Total holds: 0

System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher.

Includes bibliographical references (p. 601-655) and index.

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