Mass media in a changing world / George Rodman.
Material type:
TextPublication details: Boston : McGraw-Hill Higher Education, c2010.Edition: 3rd edDescription: xxvii, 512 p. : ill. (chiefly col.) ; 28 cmISBN: - 9780073511955
- 0073511951
- 302.23 ROD
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 302.23 ROD (Browse shelf(Opens below)) | 1 | Available | 0071300 |
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| 302.23 GRA Media power in politics | 302.23 MED Media and the common good : perspectives on media, democracy, and responsibility / | 302.23 MED Media and the common good : perspectives on media, democracy, and responsibility / | 302.23 ROD Mass media in a changing world / | 302.23 SAN Child development / | 302.23 SAN Children / | 302.23 SAN Children / |
Includes bibliographical references and index.
Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.
eng
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