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Mass media in a changing world / George Rodman.

By: Material type: TextTextPublication details: Boston : McGraw-Hill Higher Education, c2010.Edition: 3rd edDescription: xxvii, 512 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9780073511955
  • 0073511951
Subject(s): DDC classification:
  • 302.23 ROD
Contents:
Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library 302.23 ROD (Browse shelf(Opens below)) 1 Available 0071300
Total holds: 0

Includes bibliographical references and index.

Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.

eng

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