Mass media in a changing world /
Rodman, George R.,
Mass media in a changing world / George Rodman. - 3rd ed. - Boston : McGraw-Hill Higher Education, c2010. - xxvii, 512 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.
eng
9780073511955 TZS 10,000/= 0073511951 TZS 10,000/=
Mass media.
302.23 ROD
Mass media in a changing world / George Rodman. - 3rd ed. - Boston : McGraw-Hill Higher Education, c2010. - xxvii, 512 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.
eng
9780073511955 TZS 10,000/= 0073511951 TZS 10,000/=
Mass media.
302.23 ROD