Effective public relations / Scott M. Cutlip, Allen H. Center and Glen M. Broom.

By:

Cutlip, Scott M

Contributor(s):

Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1985.Edition: 6th edDescription: xviii, 670 p. : ill. ; 25 cmISBN:

0132450771

Subject(s):

Public relations

DDC classification:

659.2 CUT

Online resources:

Summary: Abstract: The text, originally designed as a basic textbook for the field of public relations, provides the reader with a fundamental understanding of the principles, processes, and practice of the management function of public relations. The book begins by making a clear delineation of the scope of the public relations function of an organization and compares it to related functions of marketing and advertising. Public relations, as defined in the text is "the management function that identifies, establishes, and maintains mutally beneficial relationships between an organization and the various publics on whom its success or failure depends." The book is divided into two parts. Part I deals with the principles and process of developing an effective public relations program

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.2 CUT (Browse shelf(Opens below))	1	Available		0039137

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Includes bibliographies and index.

Abstract: The text, originally designed as a basic textbook for the field of public relations, provides the reader with a fundamental understanding of the principles, processes, and practice of the management function of public relations. The book begins by making a clear delineation of the scope of the public relations function of an organization and compares it to related functions of marketing and advertising. Public relations, as defined in the text is "the management function that identifies, establishes, and maintains mutally beneficial relationships between an organization and the various publics on whom its success or failure depends." The book is divided into two parts. Part I deals with the principles and process of developing an effective public relations program

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