Effective public relations /
Cutlip, Scott M.
Effective public relations / Scott M. Cutlip, Allen H. Center and Glen M. Broom. - 6th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1985. - xviii, 670 p. : ill. ; 25 cm.
Includes bibliographies and index.
Abstract: The text, originally designed as a basic textbook for the field of public relations, provides the reader with a fundamental understanding of the principles, processes, and practice of the management function of public relations. The book begins by making a clear delineation of the scope of the public relations function of an organization and compares it to related functions of marketing and advertising. Public relations, as defined in the text is "the management function that identifies, establishes, and maintains mutally beneficial relationships between an organization and the various publics on whom its success or failure depends." The book is divided into two parts. Part I deals with the principles and process of developing an effective public relations program
eng
0132450771 TZS 106,121.98
Public relations.
659.2 CUT
Effective public relations / Scott M. Cutlip, Allen H. Center and Glen M. Broom. - 6th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1985. - xviii, 670 p. : ill. ; 25 cm.
Includes bibliographies and index.
Abstract: The text, originally designed as a basic textbook for the field of public relations, provides the reader with a fundamental understanding of the principles, processes, and practice of the management function of public relations. The book begins by making a clear delineation of the scope of the public relations function of an organization and compares it to related functions of marketing and advertising. Public relations, as defined in the text is "the management function that identifies, establishes, and maintains mutally beneficial relationships between an organization and the various publics on whom its success or failure depends." The book is divided into two parts. Part I deals with the principles and process of developing an effective public relations program
eng
0132450771 TZS 106,121.98
Public relations.
659.2 CUT