Effective public relations / (Record no. 6325)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01569pam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132450771 |
| Terms of availability | TZS 106,121.98 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 CUT |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cutlip, Scott M. |
| 245 10 - TITLE STATEMENT | |
| Title | Effective public relations / |
| Statement of responsibility, etc | Scott M. Cutlip, Allen H. Center and Glen M. Broom. |
| 250 ## - Edition Statement | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Englewood Cliffs, N.J. : |
| Name of publisher | Prentice-Hall, |
| Year of publication | c1985. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 670 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Abstract: The text, originally designed as a basic textbook for the field of public relations, provides the reader with a fundamental understanding of the principles, processes, and practice of the management function of public relations. The book begins by making a clear delineation of the scope of the public relations function of an organization and compares it to related functions of marketing and advertising. Public relations, as defined in the text is "the management function that identifies, establishes, and maintains mutally beneficial relationships between an organization and the various publics on whom its success or failure depends." The book is divided into two parts. Part I deals with the principles and process of developing an effective public relations program |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Public relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Center, Allen H. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Broom, Glen M. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://www.gbv.de/dms/bowker/toc/9780132450775.pdf |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://swbplus.bsz-bw.de/cgi-bin/result_katan.pl?item=bsz017660408inh.htm |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 08/03/1990 | Norad/Bumpus | 658.2 CUT | 0039137 | 1 | 12/07/2022 | Book |