Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Material type:
TextSeries: Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1994.Edition: 8th edDescription: xxvi, 801 p. : ill. ; 28 cmISBN: - 0137228511
- 658.802 KOT
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 0079046 |
Total holds: 0
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| 658.8 KOT Marketing management | 658.8 KOT Global marketing management / | 658.8 KOT A framework for marketing management | 658.8 KOT Marketing management : analysis, planning, implementation, and control / | 658.8 KOT Marketing management | 658.8 KOT Principles of marketing | 658.8 KOT Strategic marketing for nonprofit organizations / |
Includes bibliographical references and indexes.
eng.
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