Marketing management : analysis, planning, implementation, and control /
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 8th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1994. - xxvi, 801 p. : ill. ; 28 cm. - Prentice-Hall series in marketing .
Includes bibliographical references and indexes.
eng.
0137228511 TZS 12000/=
Marketing
658.802 KOT
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 8th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1994. - xxvi, 801 p. : ill. ; 28 cm. - Prentice-Hall series in marketing .
Includes bibliographical references and indexes.
eng.
0137228511 TZS 12000/=
Marketing
658.802 KOT