Marketing management : analysis, planning, implementation, and control / Philip Kotler.

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Material type: Text

TextSeries: Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1994.Edition: 8th edDescription: xxvi, 801 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 KOT (Browse shelf(Opens below))	1	Available		0079046

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Includes bibliographical references and indexes.

eng.

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