Marketing research essentials / Carl D. McDaniel, Roger Gates, Subramanian Sivaramakrishnan

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Material type: Text

TextPublication details: Brantford : W. Ross MacDonald School Resource Services Library, 2011.Description: Various pagings : col ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.83 McD (Browse shelf(Opens below))	1	Available		0079032

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Includes index
Includes SPSS student version software 16.0
Suitable for use with adaptive technology for the print disabled

Includes index.

eng.

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