Marketing research essentials (Record no. 6168)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00767nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780470154113 |
| Terms of availability | TZS 12,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 McD |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McDaniel Carl D. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research essentials |
| Statement of responsibility, etc | / Carl D. McDaniel, Roger Gates, Subramanian Sivaramakrishnan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Brantford : |
| Name of publisher | W. Ross MacDonald School Resource Services Library, |
| Year of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | Various pagings : |
| Other physical details | col ill. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index<br/>Includes SPSS student version software 16.0<br/>Suitable for use with adaptive technology for the print disabled |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sivaramakrishnan Subramanian |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates Roger |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 11/30/2014 | TBST | 658.83 McD | 0079032 | 1 | 12/06/2022 | Book |