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Marketing research essentials

McDaniel Carl D.

Marketing research essentials / Carl D. McDaniel, Roger Gates, Subramanian Sivaramakrishnan - Brantford : W. Ross MacDonald School Resource Services Library, 2011. - Various pagings : col ill. ; 27 cm.

Includes index
Includes SPSS student version software 16.0
Suitable for use with adaptive technology for the print disabled

Includes index.

eng.

ISBN: 9780470154113 TZS 12,000/=

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 McD

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