Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Material type:
TextPublication details: Boston, Mass. : McGraw-Hill, c2001.Edition: 3rd edDescription: xxxvii, 596 p. : ill. (some col.) ; 28 cmISBN: - 0072322977 (alk. paper)
- Marketing, principles and perspectives
- 658.8 BEA
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.8 BEA (Browse shelf(Opens below)) | 1 | Available | 0058135 |
Total holds: 0
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| 658.8 BAL Managing : an introduction | 658.8 BAL Services marketing and management | 658.8 BAS Basic marketing / | 658.8 BEA Marketing, principles & perspectives / | 658.8 BEA Marketing : principles & perspectives / | 658.8 BEL Readings in marketing management | 658.8 BEL Readings in marketing management |
Includes index.
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