Marketing, principles & perspectives / (Record no. 6148)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00670cam a22002054a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072322977 (alk. paper) |
| Terms of availability | TZS 50,000 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 BEA |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bearden, William O., |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing, principles & perspectives / |
| Statement of responsibility, etc | William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 246 3# - Varying form of Title | |
| Title proper/short title | Marketing, principles and perspectives |
| 250 ## - Edition Statement | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston, Mass. : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvii, 596 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| Geographic subdivision | United States. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ingram, Thomas N. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LaForge, Raymond W. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/03/2010 | VUA | 658.8 BEA | 0058135 | 1 | 12/06/2022 | Book |