Marketing, principles & perspectives /
Bearden, William O.,
Marketing, principles & perspectives / Marketing, principles and perspectives William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 3rd ed. - Boston, Mass. : McGraw-Hill, c2001. - xxxvii, 596 p. : ill. (some col.) ; 28 cm.
Includes index.
0072322977 (alk. paper) TZS 50,000
Marketing--United States.
658.8 BEA
Marketing, principles & perspectives / Marketing, principles and perspectives William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 3rd ed. - Boston, Mass. : McGraw-Hill, c2001. - xxxvii, 596 p. : ill. (some col.) ; 28 cm.
Includes index.
0072322977 (alk. paper) TZS 50,000
Marketing--United States.
658.8 BEA