Brand management / edited by Francesca Dall'Olmo Riley.

Contributor(s):

Riley, Francesca Dall'Olmo

Material type: Text

TextSeries: SAGE library of marketingPublication details: Los Angeles : SAGE, 2010.Description: vol. 1: lxxx, 407 p. ; vol. 2: vi, 491 p. ; vol. 4: vi, 418 p. : ill. ; 24 cmISBN:

9781848602083 (set)
1848602081 (set)

Subject(s):

DDC classification:

658.827 BRA

Summary: How do brands happen? How are brands defined? How is brand equity measured and accounted for? How has globalization and the move towards no-name or generic brands affected the strength of existing brands? This title addresses all these issues and more

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	658.82722 BRA (Browse shelf(Opens below))	1	Available	0067526
Book	Mzumbe University Main Campus Library	658.82722 BRA (Browse shelf(Opens below))	2	Available	0067527
Book	Mzumbe University Main Campus Library	658.82722 BRA (Browse shelf(Opens below))	3	Available	0067528
Book	Mzumbe University Main Campus Library	658.82722 BRA (Browse shelf(Opens below))	4	Available	0067529

Total holds: 0

Includes bibliographical references

How do brands happen? How are brands defined? How is brand equity measured and accounted for? How has globalization and the move towards no-name or generic brands affected the strength of existing brands? This title addresses all these issues and more

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