Brand management / (Record no. 6098)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00911cam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781848602083 (set) |
| Terms of availability | TZS 373,470.25 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1848602081 (set) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 BRA |
| 245 10 - TITLE STATEMENT | |
| Title | Brand management / |
| Statement of responsibility, etc | edited by Francesca Dall'Olmo Riley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles : |
| Name of publisher | SAGE, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vol. 1: lxxx, 407 p. ; vol. 2: vi, 491 p. ; vol. 4: vi, 418 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | SAGE library of marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | How do brands happen? How are brands defined? How is brand equity measured and accounted for? How has globalization and the move towards no-name or generic brands affected the strength of existing brands? This title addresses all these issues and more |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Riley, Francesca Dall'Olmo. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 02/16/2011 | Consortium Books | 658.82722 BRA | 0067526 | 1 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 02/16/2011 | Consortium Books | 658.82722 BRA | 0067527 | 2 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 02/16/2011 | Consortium Books | 658.82722 BRA | 0067528 | 3 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 02/16/2011 | Consortium Books | 658.82722 BRA | 0067529 | 4 | 12/06/2022 | Book |