Brand management /
Brand management /
edited by Francesca Dall'Olmo Riley.
- Los Angeles : SAGE, 2010.
- vol. 1: lxxx, 407 p. ; vol. 2: vi, 491 p. ; vol. 4: vi, 418 p. : ill. ; 24 cm.
- SAGE library of marketing .
Includes bibliographical references
How do brands happen? How are brands defined? How is brand equity measured and accounted for? How has globalization and the move towards no-name or generic brands affected the strength of existing brands? This title addresses all these issues and more
9781848602083 (set) TZS 373,470.25 1848602081 (set)
Brand name products
Branding (Marketing)
658.827 BRA
Includes bibliographical references
How do brands happen? How are brands defined? How is brand equity measured and accounted for? How has globalization and the move towards no-name or generic brands affected the strength of existing brands? This title addresses all these issues and more
9781848602083 (set) TZS 373,470.25 1848602081 (set)
Brand name products
Branding (Marketing)
658.827 BRA