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Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack

By: Material type: PicturePicturePublication details: Thousand Oaks, Calif. : Sage, ©2010Description: xxviii, 537 p. : col. ill. ; 29 cmISBN:
  • 9781412963121
Subject(s): DDC classification:
  • 658.8 GLO
Online resources:
Contents:
The nature of marketing management Market analysis Scooping up success Data warehousing : majestic mountain ski resort Building a customer-oriented marketing department : the new boss Customer acquisition strategies and tactics : lenscrafters Pricing : that's how the cookie crumbles Advertising, alternative, and direct marketing : wild West rodeo Sales promotions
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library 658.8 GLO (Browse shelf(Opens below)) 1 Available 0067564
Total holds: 0

Includes index.

The nature of marketing management
Market analysis
Scooping up success
Data warehousing : majestic mountain ski resort
Building a customer-oriented marketing department : the new boss
Customer acquisition strategies and tactics : lenscrafters
Pricing : that's how the cookie crumbles
Advertising, alternative, and direct marketing : wild West rodeo
Sales promotions

eng.

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