Marketing management : a customer-oriented approach (Record no. 6000)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00947ckd a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781412963121 |
| Terms of availability | NA |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Description conventions | AACR |
| Language of cataloging | eng. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GLO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Clow Kenneth E. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : a customer-oriented approach |
| Statement of responsibility, etc | / Kenneth E. Clow, Donald Baack |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Thousand Oaks, Calif. : |
| Name of publisher | Sage, |
| Year of publication | ©2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxviii, 537 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 505 ## - Formatted Contents | |
| Formatted contents note | The nature of marketing management<br/>Market analysis<br/>Scooping up success<br/>Data warehousing : majestic mountain ski resort<br/>Building a customer-oriented marketing department : the new boss<br/>Customer acquisition strategies and tactics : lenscrafters<br/>Pricing : that's how the cookie crumbles<br/>Advertising, alternative, and direct marketing : wild West rodeo<br/>Sales promotions |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://lcweb2.loc.gov/pp/cphquery.html |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/05/2022 | 658.8 GLO | 0067564 | 1 | 12/05/2022 | Book |