Marketing management : a customer-oriented approach
Clow Kenneth E.
Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack - Thousand Oaks, Calif. : Sage, ©2010 - xxviii, 537 p. : col. ill. ; 29 cm.
Includes index.
The nature of marketing management
Market analysis
Scooping up success
Data warehousing : majestic mountain ski resort
Building a customer-oriented marketing department : the new boss
Customer acquisition strategies and tactics : lenscrafters
Pricing : that's how the cookie crumbles
Advertising, alternative, and direct marketing : wild West rodeo
Sales promotions
eng.
9781412963121 NA
Marketing Management
658.8 GLO
Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack - Thousand Oaks, Calif. : Sage, ©2010 - xxviii, 537 p. : col. ill. ; 29 cm.
Includes index.
The nature of marketing management
Market analysis
Scooping up success
Data warehousing : majestic mountain ski resort
Building a customer-oriented marketing department : the new boss
Customer acquisition strategies and tactics : lenscrafters
Pricing : that's how the cookie crumbles
Advertising, alternative, and direct marketing : wild West rodeo
Sales promotions
eng.
9781412963121 NA
Marketing Management
658.8 GLO