Industrial marketing : cases and concepts / E. Raymond Corey
Material type:
- 0134575733
- 658.8 COR
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | Mzumbe University Main Campus Library | 658.8 COR (Browse shelf(Opens below)) | 1 | Available | 0041289 |
Includes index
This casebook in industrial marketing focuses on the marketing strategies in a wide range of industrial companies. It explores the problems faced in industrial marketing and proposes a range of solutions, based on the cases studied.
eng
There are no comments on this title.