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Industrial marketing : cases and concepts / E. Raymond Corey

By: Material type: TextTextPublication details: New Jersey : Prentice Hall., ©1991Edition: 4th edDescription: xix, 530 p. : ill.; 23cmISBN:
  • 0134575733
Subject(s): DDC classification:
  • 658.8 COR
Contents:
This casebook in industrial marketing focuses on the marketing strategies in a wide range of industrial companies. It explores the problems faced in industrial marketing and proposes a range of solutions, based on the cases studied.
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Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library 658.8 COR (Browse shelf(Opens below)) 1 Available 0041289
Total holds: 0

Includes index

This casebook in industrial marketing focuses on the marketing strategies in a wide range of industrial companies. It explores the problems faced in industrial marketing and proposes a range of solutions, based on the cases studied.

eng

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