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Industrial marketing : cases and concepts

Corey, E. Raymond

Industrial marketing : cases and concepts / E. Raymond Corey - 4th ed - New Jersey : Prentice Hall., ©1991 - xix, 530 p. : ill.; 23cm

Includes index

This casebook in industrial marketing focuses on the marketing strategies in a wide range of industrial companies. It explores the problems faced in industrial marketing and proposes a range of solutions, based on the cases studied.

eng

ISBN: 0134575733 TZs.7580/-

Subjects--Topical Terms:
Industrial marketing
Marketing
Industrial distribution system

Dewey Class. No.: 658.8 COR

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