Industrial marketing : (Record no. 5999)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00818nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0134575733 |
| Terms of availability | TZs.7580/- |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 COR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Corey, E. Raymond |
| 245 ## - TITLE STATEMENT | |
| Title | Industrial marketing : |
| Sub Title | cases and concepts |
| Statement of responsibility, etc | / E. Raymond Corey |
| 250 ## - Edition Statement | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey : |
| Name of publisher | Prentice Hall., |
| Year of publication | ©1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 530 p. : |
| Other physical details | ill.; |
| Dimensions | 23cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 505 ## - Formatted Contents | |
| Formatted contents note | This casebook in industrial marketing focuses on the marketing strategies in a wide range of industrial companies. It explores the problems faced in industrial marketing and proposes a range of solutions, based on the cases studied. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Industrial marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Industrial distribution system |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/01/1992 | IDM | 658.8 COR | 0041289 | 1 | 12/05/2022 | Book |