Understanding brands : creating success / Peter Cheverton
Material type:
TextSeries: The Sunday TimesPublication details: New Delhi : Kogan page, c2006.Description: x, 139 p. ; 23 cmISBN: - 8175543116
- 658.827 CHE
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.827 CHE (Browse shelf(Opens below)) | 1 | Available | 0060883 |
Total holds: 0
Browsing Mzumbe University Main Campus Library shelves Close shelf browser (Hides shelf browser)
| No cover image available |
|
|
|
|
|
|
||
| 658.818 CLI Marketing analysis and forecasting | 658.82 BUR Promotion management / | 658.822 PRI Pride-Ferrell foundations of marketing / | 658.827 CHE Understanding brands : creating success | 658.827 CHE Understanding brands / | 658.827 DUN IMC : using advertising and promotion to build brands | 658.827 GEL Global brand strategy : Unlocking brand potential across countries, cultures & markets |
eng
There are no comments on this title.
Log in to your account to post a comment.