Understanding brands : (Record no. 5392)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00451nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8175543116 |
| Terms of availability | TZS 9,308.744 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 CHE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cherton, Peter |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding brands : |
| Sub Title | creating success |
| Statement of responsibility, etc | / Peter Cheverton |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Kogan page, |
| Year of publication | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 139 p. ; |
| Dimensions | 23 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Sunday Times |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand management |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/01/2022 | RK printing | 658.827 CHE | 0060883 | 1 | 12/01/2022 | Book |