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Understanding brands : creating success

Cherton, Peter

Understanding brands : creating success / Peter Cheverton - New Delhi : Kogan page, c2006. - x, 139 p. ; 23 cm. - The Sunday Times .

eng

ISBN: 8175543116 TZS 9,308.744

Subjects--Topical Terms:
Brand management

Dewey Class. No.: 658.827 CHE

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