Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett.

By:

Sheth, Jagdish N

Contributor(s):

Material type: Text

TextPublication details: New York : Wiley, c1988.Description: xi, 231 p. ; 24 cmISBN:

0471635278

Subject(s):

Marketing

DDC classification:

658.8001 SHE

Online resources:

Summary: This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	658.8001 SHE (Browse shelf(Opens below))	1	Available	0042151
Book	Mzumbe University Main Campus Library	658.8001 SHE (Browse shelf(Opens below))	2	Available	0042152
Book	Mzumbe University Main Campus Library	658.8001 SHE (Browse shelf(Opens below))	3	Available	0042153

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Bibliography: p. 203-231.

This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria.

eng

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