Marketing theory : (Record no. 5289)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01005pam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471635278 |
| Terms of availability | TZS 99,855.82 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 SHE |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sheth, Jagdish N. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing theory : |
| Sub Title | evolution and evaluation / |
| Statement of responsibility, etc | Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Wiley, |
| Year of publication | c1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 231 p. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography: p. 203-231. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gardner, David Morgan, |
| Dates associated with a name | 1936- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Garrett, Dennis E. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/description/wiley033/88010162.html |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/onix04/88010162.html |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/01/2022 | DAWSON | 658.8001 SHE | 0042151 | 1 | 12/01/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/01/2022 | DAWSON | 658.8001 SHE | 0042152 | 2 | 12/01/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/01/2022 | DAWSON | 658.8001 SHE | 0042153 | 3 | 12/01/2022 | Book |