Marketing theory : evolution and evaluation /
Sheth, Jagdish N.
Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett. - New York : Wiley, c1988. - xi, 231 p. ; 24 cm.
Bibliography: p. 203-231.
This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria.
eng
0471635278 TZS 99,855.82
Marketing.
658.8001 SHE
Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett. - New York : Wiley, c1988. - xi, 231 p. ; 24 cm.
Bibliography: p. 203-231.
This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria.
eng
0471635278 TZS 99,855.82
Marketing.
658.8001 SHE