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1.
Brands, trademarks, and advertising / Rodney D. Ryder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : LexisNexis Butterworths, 2003
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 346.048 RYD, ...

2.
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson. by
Material type: Text Text
Publication details: Harlow, England ; New York : Prentice Hall Financial Times, 2008
Online resources:
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.827 KEL, ...

3.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi : Prentice Hall., c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4012 KEL.

4.
Global brand strategy : Unlocking brand potential across countries, cultures & markets / Sicco Van Gelder by
Material type: Text Text
Publication details: New Delhi : Kogan Page, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.827 GEL, ...

5.
Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw. by Series: [New directions in business]
Material type: Text Text
Publication details: New York : J. Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 UPS, ...

6.
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow, England : New York : Financial Times/Prentice Hall, c2012
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.827 KEL, ...

7.
Brand management / edited by Francesca Dall'Olmo Riley. by Series: SAGE library of marketing
Material type: Text Text
Publication details: Los Angeles : SAGE, 2010
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.82722 BRA, ...

8.
Understanding brands / Peter Cheverton. by Series: Creating success
Material type: Text Text
Publication details: London ; Philadelphia : Kogan Page, 2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.827 CHE.

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