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1.
The world of business / Lawrence J. Gitman and Carl McDaniel. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Cincinnati, Ohio : South-Western College Pub., c1995
Online resources:
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 650 GIT.

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2.
Marketing research essentials / Carl D. McDaniel, Roger Gates, Subramanian Sivaramakrishnan by
Material type: Text Text
Publication details: Brantford : W. Ross MacDonald School Resource Services Library, 2011
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 McD.

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