Understanding marketing : a European casebook / by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont.

By:

Phillips, Celia M

Contributor(s):

Material type: Text

TextPublication details: Chichester : Wiley, c2000.Description: xviii, 214 p. : ill. ; 23 cmISBN:

047186093X

Subject(s):

DDC classification:

658.80094 PHI

Online resources:

Summary: This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.80094 PHI (Browse shelf(Opens below))	1	Available		0058288

Total holds: 0

Includes bibliographical references and index.

This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing

eng

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