Understanding marketing : a European casebook /
Phillips, Celia M.
Understanding marketing : a European casebook / by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont. - Chichester : Wiley, c2000. - xviii, 214 p. : ill. ; 23 cm.
Includes bibliographical references and index.
This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing
eng
047186093X TZS 20,000/=
Marketing--Europe--Case studies.
Export marketing--Europe--Case studies.
658.80094 PHI
Understanding marketing : a European casebook / by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont. - Chichester : Wiley, c2000. - xviii, 214 p. : ill. ; 23 cm.
Includes bibliographical references and index.
This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing
eng
047186093X TZS 20,000/=
Marketing--Europe--Case studies.
Export marketing--Europe--Case studies.
658.80094 PHI