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Managerial economics : applications, strategy, and tactics / James R. McGuigan, R. Charles Moyer and Frederick H. deB. Harris

By: Contributor(s): Material type: TextTextPublication details: Stamford : Cengage Learning, c2014.Edition: 13th edDescription: xxiv, 676 p. : ill. ; 27 cmISBN:
  • 9781285420929
Subject(s): DDC classification:
  • 338.5 MCG
Contents:
Preface.About the Authors.PART I: INTRODUCTION.1. Introduction and Goals of the Firm.2. Fundamental Economic Concepts.PART II: DEMAND AND FORECASTING.3. Demand Analysis.4. Estimating Demand.4A. Problems in Applying the Linear Regression Model.5. Business and Economic Forecasting.6. Managing in the Global Economy.6A. Foreign Exchange Risk Management.PART III: PRODUCTION AND COST.7. Production Economics.7A. Maximization of Production Output Subject to a Cost Constraint.7B. Production Economics of Renewable and Exhaustible Natural Resources.8. Cost Analysis.8A. Long-Run Costs with a Cobb-Douglas Production Function.9. Applications of Cost Theory.PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.10. Prices, Output, and Strategy: Pure and Monopolistic Competition.11. Price and Output Determination: Monopoly and Dominant Firms.12. Price and Output Determination: Oligopoly.13. Best-Practice Tactics: Game Theory.13A. Entry Deterrence and Accommodation Games.14. Pricing Techniques and Analysis.PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION.15. Contracting, Governance, and Organizational Form.15A. Auction Design and Information Economics.16. Government Regulation.17. Long-Term Investment Analysis.Appendices.A. The Time Value of Money.B. Tables.C. Differential Calculus Techniques in Management.D. Check Answers to Selected End-of-Chapter Exercises.Glossary.Index.Notes.Web Appendices.
Summary: By illustrating how effective managers apply economic theory and techniques to solve real-world problems, this title helps future business leaders learn to think analytically and make better decisions.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library 338.5 MCG (Browse shelf(Opens below)) 1 Available 0081813
Book Mzumbe University Main Campus Library 338.5 MCG (Browse shelf(Opens below)) 2 Available 0081814
Total holds: 0

Twelfth edition was published: Mason, Ohio : South-Western CENGAGE Learning, c2011.

Includes index.

Preface.About the Authors.PART I: INTRODUCTION.1. Introduction and Goals of the Firm.2. Fundamental Economic Concepts.PART II: DEMAND AND FORECASTING.3. Demand Analysis.4. Estimating Demand.4A. Problems in Applying the Linear Regression Model.5. Business and Economic Forecasting.6. Managing in the Global Economy.6A. Foreign Exchange Risk Management.PART III: PRODUCTION AND COST.7. Production Economics.7A. Maximization of Production Output Subject to a Cost Constraint.7B. Production Economics of Renewable and Exhaustible Natural Resources.8. Cost Analysis.8A. Long-Run Costs with a Cobb-Douglas Production Function.9. Applications of Cost Theory.PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.10. Prices, Output, and Strategy: Pure and Monopolistic Competition.11. Price and Output Determination: Monopoly and Dominant Firms.12. Price and Output Determination: Oligopoly.13. Best-Practice Tactics: Game Theory.13A. Entry Deterrence and Accommodation Games.14. Pricing Techniques and Analysis.PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION.15. Contracting, Governance, and Organizational Form.15A. Auction Design and Information Economics.16. Government Regulation.17. Long-Term Investment Analysis.Appendices.A. The Time Value of Money.B. Tables.C. Differential Calculus Techniques in Management.D. Check Answers to Selected End-of-Chapter Exercises.Glossary.Index.Notes.Web Appendices.

By illustrating how effective managers apply economic theory and techniques to solve real-world problems, this title helps future business leaders learn to think analytically and make better decisions.

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