Managerial economics : (Record no. 8993)

MARC details
000 -LEADER
fixed length control field 02461cam a22002534i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781285420929
Terms of availability TZS 198,469/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.5 MCG
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name McGuigan, James R.
245 10 - TITLE STATEMENT
Title Managerial economics :
Sub Title applications, strategy, and tactics /
Statement of responsibility, etc James R. McGuigan, R. Charles Moyer and Frederick H. deB. Harris
250 ## - Edition Statement
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Stamford :
Name of publisher Cengage Learning,
Year of publication c2014.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxiv, 676 p. :
Other physical details ill. ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Twelfth edition was published: Mason, Ohio : South-Western CENGAGE Learning, c2011.
500 ## - GENERAL NOTE
General note Includes index.
505 ## - Formatted Contents
Formatted contents note Preface.About the Authors.PART I: INTRODUCTION.1. Introduction and Goals of the Firm.2. Fundamental Economic Concepts.PART II: DEMAND AND FORECASTING.3. Demand Analysis.4. Estimating Demand.4A. Problems in Applying the Linear Regression Model.5. Business and Economic Forecasting.6. Managing in the Global Economy.6A. Foreign Exchange Risk Management.PART III: PRODUCTION AND COST.7. Production Economics.7A. Maximization of Production Output Subject to a Cost Constraint.7B. Production Economics of Renewable and Exhaustible Natural Resources.8. Cost Analysis.8A. Long-Run Costs with a Cobb-Douglas Production Function.9. Applications of Cost Theory.PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.10. Prices, Output, and Strategy: Pure and Monopolistic Competition.11. Price and Output Determination: Monopoly and Dominant Firms.12. Price and Output Determination: Oligopoly.13. Best-Practice Tactics: Game Theory.13A. Entry Deterrence and Accommodation Games.14. Pricing Techniques and Analysis.PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION.15. Contracting, Governance, and Organizational Form.15A. Auction Design and Information Economics.16. Government Regulation.17. Long-Term Investment Analysis.Appendices.A. The Time Value of Money.B. Tables.C. Differential Calculus Techniques in Management.D. Check Answers to Selected End-of-Chapter Exercises.Glossary.Index.Notes.Web Appendices.
520 ## - SUMMARY, ETC.
Summary, etc By illustrating how effective managers apply economic theory and techniques to solve real-world problems, this title helps future business leaders learn to think analytically and make better decisions.
546 ## - LANGUAGE NOTE
Language note eng
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Managerial economics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Managerial economics
Form subdivision Problems, exercises, etc.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moyer, R. Charles,
Dates associated with a name 1945-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Harris, Frederick H. deB.
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 12/06/2017 MAK Solution LTD 338.5 MCG 0081813 1 12/27/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 12/06/2017 MAK Solution LTD 338.5 MCG 0081814 2 12/27/2022 Book

Mzumbe University Library
©2022