Marketing strategy / Paul Fifield

By:

Fifield Paul

Material type: Text

TextPublication details: London : Butterworth-Heinemann , c 1992.Description: 259 p . : illu . ; 22 cmISBN:

9780750617116

Subject(s):

DDC classification:

658.8 FIF

Summary: Strips away the confusion that surrounds marketing strategy. Marketing and strategy are about relationships between people and this is brought into focus in the text. Marketing practitioners should find this a handy book on the role of the marketing director in the organization of the 1990s.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 FIT (Browse shelf(Opens below))	1	Available		0043011

Total holds: 0

Strips away the confusion that surrounds marketing strategy. Marketing and strategy are about relationships between people and this is brought into focus in the text. Marketing practitioners should find this a handy book on the role of the marketing director in the organization of the 1990s.

Includes index

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