Marketing strategy / (Record no. 6089)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00780nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750617116 |
| Terms of availability | NA |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 FIF |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Fifield Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy / |
| Statement of responsibility, etc | Paul Fifield |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Butterworth-Heinemann , |
| Year of publication | c 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 259 p . : |
| Other physical details | illu . ; |
| Dimensions | 22 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Strips away the confusion that surrounds marketing strategy. Marketing and strategy are about relationships between people and this is brought into focus in the text. Marketing practitioners should find this a handy book on the role of the marketing director in the organization of the 1990s. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing plan |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business strategy |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 05/10/1985 | 658.8 FIT | 0043011 | 1 | 12/06/2022 | Book |