Marketing / Eric N. Berkowitz, Roger AKerin, Steven W, Hartley and William Rudelius

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Material type: Text

TextPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 4th edDescription: xxviii, 787 p. : col. ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 MAR (Browse shelf(Opens below))	1	Available	special reserve		0058059

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Includes bibliographical references (p. [731]-752) and indexes.

eng.

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