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Marketing /

Marketing / Eric N. Berkowitz, Roger AKerin, Steven W, Hartley and William Rudelius - 4th ed. - Burr Ridge, Ill. : Irwin, c1994. - xxviii, 787 p. : col. ill. ; 27 cm.

Includes bibliographical references (p. [731]-752) and indexes.

eng.

ISBN: 9780256132212 TZS 40,000/=

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 MAR

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