The practice of public relations / Fraser P. Seitel
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2007.Edition: 10th edDescription: xxix, 442 p. : ill. (chiefly color), col.map ; 26 cmISBN: - 0132038625
- 659.2 SET
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 659.1 SET (Browse shelf(Opens below)) | 1 | Available | 0058945 | |||
| Book | Mzumbe University Main Campus Library | 659.1 SET (Browse shelf(Opens below)) | 2 | Available | 0058946 |
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| 659.1 PER Strategic advertising management / | 659.1 ROS Advertising communications & promotion management / | 659.1 ROS Dvertising communicatios & promotion management : Instructor's manual to accompany | 659.1 SET The practice of public relations | 659.1 SET The practice of public relations | 659.1 SHA Advertising planning and imlementation / | 659.1 SIS Advertising media planning / |
Includes indexes
What is public relations, anyway?
The growth of public relations
Communication
Public opinion
Management
Ethics
The law
Research
Print media relations
Electronic media relations
Employee relations
Multicultural community relations
Government relations
Consumer relations
International relations
Public relations writing
Integrated marketing communications
Public relations and the Internet
Crisis management
This text uses a hands-on approach that prompts students to think critically about public relations. It prepares students to deal with a full range of situations - and to arrive at effective ethical solutions
eng
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