The practice of public relations / Fraser P. Seitel

By:

Seitel, Fraser P

Material type: Text

0132038625

Subject(s):

Public relations -- United Nations

DDC classification:

659.2 SET

Contents:

What is public relations, anyway? The growth of public relations Communication Public opinion Management Ethics The law Research Print media relations Electronic media relations Employee relations Multicultural community relations Government relations Consumer relations International relations Public relations writing Integrated marketing communications Public relations and the Internet Crisis management

Summary: This text uses a hands-on approach that prompts students to think critically about public relations. It prepares students to deal with a full range of situations - and to arrive at effective ethical solutions

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	659.1 SET (Browse shelf(Opens below))	1	Available		0058945
Book	Mzumbe University Main Campus Library	659.1 SET (Browse shelf(Opens below))	2	Available		0058946

Total holds: 0

Includes indexes

What is public relations, anyway?
The growth of public relations
Communication
Public opinion
Management
Ethics
The law
Research
Print media relations
Electronic media relations
Employee relations
Multicultural community relations
Government relations
Consumer relations
International relations
Public relations writing
Integrated marketing communications
Public relations and the Internet
Crisis management

This text uses a hands-on approach that prompts students to think critically about public relations. It prepares students to deal with a full range of situations - and to arrive at effective ethical solutions

eng

There are no comments on this title.

to post a comment.