Marketing management : analysis, planning, implementation, and control / Philip Kotler.

By:

Kotler, Philip

Material type: Text

TextSeries: Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1988.Edition: 6th edDescription: xxvi, 776 p. : ill. ; 28 cmISBN:

0135562678

Subject(s):

DDC classification:

658.8 KOT

Contents:

Understanding marketing management Analyzing marketing opportunities Researching and selecting target markets Designing marketing strategies Planning marketing programs Organizing, implementing, and controlling marketing effort

Summary: Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 KOT (Browse shelf(Opens below))	1	Available		0038694

Total holds: 0

Browsing Mzumbe University Main Campus Library shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 KOT Marketing management	658.8 KOT Global marketing management /	658.8 KOT A framework for marketing management	658.8 KOT Marketing management : analysis, planning, implementation, and control /	658.8 KOT Principles of marketing	658.8 KOT Principles of marketing	658.8 KOT Marketing management	Next

Includes bibliographical references and indexes.

Understanding marketing management
Analyzing marketing opportunities
Researching and selecting target markets
Designing marketing strategies
Planning marketing programs
Organizing, implementing, and controlling marketing effort

Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

eng.

There are no comments on this title.

to post a comment.