Marketing management : (Record no. 6233)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01236pam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0135562678 |
| Terms of availability | TZs.5000/ |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Sub Title | analysis, planning, implementation, and control / |
| Statement of responsibility, etc | Philip Kotler. |
| 250 ## - Edition Statement | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Englewood Cliffs, N.J. : |
| Name of publisher | Prentice-Hall, |
| Year of publication | c1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 776 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Prentice-Hall series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 ## - Formatted Contents | |
| Formatted contents note | Understanding marketing management<br/>Analyzing marketing opportunities<br/>Researching and selecting target markets<br/>Designing marketing strategies<br/>Planning marketing programs<br/>Organizing, implementing, and controlling marketing effort |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing information system |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Managing service |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/01/1995 | IDM | 658.8 KOT | 0038694 | 1 | 12/06/2022 | Book |