Marketing / Eric N. Berkowitz, Roger AKerin, Steven W, Hartley and William Rudelius
Material type:
TextPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 4th edDescription: xxviii, 787 p. : col. ill. ; 27 cmISBN: - 9780256132212
- 658.8 MAR
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.8 MAR (Browse shelf(Opens below)) | 1 | Available | special reserve | 0058059 |
Total holds: 0
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| 658.8 MAR Marketing theory : a student text / | 658.8 MAR Marketing : principles and practice / | 658.8 MAR Marketing / | 658.8 MAR Marketing / | 658.8 MAR Marketing practices and principles / | 658.8 MAR Marketing / | 658.8 MAR Marketing perspectives : a book of readings |
Includes bibliographical references (p. [731]-752) and indexes.
eng.
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