Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993.Description: xiii, 848 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 QUE (Browse shelf(Opens below))	1	Available		0058118

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Includes bibliographical references (p. 832) and index.

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